Sales and marketing managers whose teams use LinkedIn, Microsoft CRM or both, would benefit from the training programs available on, LinkedIn’s training arm.
This could also help Microsoft close the gap between its platforms and market-leading Salesforce and Oracle platforms, finally making it a strong competitor in the CRM and sales management space. LinkedIn Sales Navigator will be used with Microsoft’s Dynamics CRM which will allow enterprise salespeople to build a stronger bridge between cold calls and warm leads, which could have massive positive impacts on closing ratios and overall sales efficiency. Now, the marriage between the two will open new doors for users to leverage even more data, providing better insights. So do the millions of enterprise customers that use Microsoft’s CRM products. Sales and marketing teams already utilize LinkedIn to make connections, advertise products and nurture leads. This type of data is invaluable when it comes to sales and marketing. It knows where 433 million users work, what their skills are, what their goals are, who they know, who they went to school with, what their interests are, and what types of content they consume. LinkedIn has an extremely valuable data network. How will the millions of sales and marketing professionals who use the platform be impacted by the influence of Microsoft, and how will Microsoft’s enterprise platforms benefit? The Benefits of The LinkedIn Acquisition The acquisition made for bold headlines, but it left many people wondering what this would mean for the LinkedIn platform they love so much. In mid-2016, Microsoft made a bold move, acquiring LinkedIn for more than $26 billion.
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